Marketing News

P&G Partners With Feeding America

The nonprofit provides everyday essentials including Crest toothpaste and Pampers diapers.

Happi Top 50 Company Procter and Gamble has partnered with Feeding America.

Feeding America provides access to food assistance and everyday essentials including products from P&G brands like Always period care products, Crest toothpaste, Bounty paper towels and Pampers diapers.

Nourishing Communities Across America

According to Feeding America, 48 million people in the US experience food insecurity and the health, economic and social challenges that can come with it.

One example of the program’s local impact can be found at the St. Louis Area Foodbank, a member of the Feeding America network. Through its no-cost Food On The Move program, the organization brings a mobile grocery shopping experience directly to neighbors experiencing food insecurity, delivering food and household essentials.

P&G brand Cascade supports the St. Louis Area Foodbank’s Food On The Move Program, bringing food and household essential items directly to communities facing food insecurity. The dish detergent brand recently celebrated its 70th anniversary by partnering with Feeding America to provide one million meals to people experiencing food insecurity. Through the program, every coupon downloaded for Cascade Platinum Plus helped provide 10 donated meals, giving consumers an opportunity to support individuals and families facing hunger while saving on trusted products.

“We’re proud that Cascade has earned that trust for 70 years, and it’s what inspires us to care for families in ever bigger ways, including helping provide meals to people facing hunger through our partnership with Feeding America,” said Angelica Matthews, brand vice president, North America Dish Care at Cascade.

View the promotional video here:

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